What Are the Default Channel Groupings in Google Analytics

Default channel groupings in Google Analytics is what you call the different traffic sources in your Google Analytics account. They are comprised of Organic Traffic, Direct Traffic, Social Traffic, Referral Traffic, Email Traffic, Paid Traffic, Display Traffic, and the Others Traffic.   If you want to be technical, Google defines these as…   Channel Description […]

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What Is Content Repurposing

Content repurposing is converting an existing piece of content into another content format. It’s a digital marketing tactic that should be built-in to your entire marketing strategy.   A simple example is converting an article you have into an infographic. You could, then, create a new post about that infographic. Taking it further, you can […]

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What Is Lifecycle Marketing

Lifecycle marketing is a type of marketing that uses the customer lifecycle to determine what and how you communicate with your prospects and customers. Depending on where your audience is at any given moment, the communication they receive from you will be different. It’s one of the most effective approach to digital marketing because the […]

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What Is Lead Generation

Lead generation is the process of gathering contact information of potential customers. In digital marketing, this is usually done through form submissions. It is the first pillar of email marketing. Meaning, without an effective lead generation strategy, your email marketing will not succeed. Lead generation is also one of the most overlooked strategy in digital […]

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What Is Paid Traffic

Paid traffic is traffic coming from paid advertisements. It’s one of the default channel groupings in Google Analytics. If you advertise on Google Ads or Bing Ads, traffic coming from those ads count towards your paid traffic. You can use this, along with goals, to determine the ROI of your ads. Important Reminders on Paid […]

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