Technology is moving very fast. It has permeated every aspect of our lives. 10 years ago, there aren’t as much smartphones available. The iPhone wasn’t invented yet. Now, the buzz is all about the Apple Watch and the rumored iPhone 7. But now, it seems that every month there are new breakthroughs. Last year, SanDisk announced a 200GB microSD card. Back then, that wasn’t even conceivable.
Eric Schmidt said in his keynote How to Reach Business Nirvana about technology, “It’s like Moore’s Law has run amock.”
It’s already a given that technology is changing our environment. That means the market consuming that tech (us) is also changing their behaviors, i.e. the way we shop, the way we work, etc. But the problem is that businesses are designed to move slowly and make decisions very slowly.