Common Knowledge Isn’t Really That Common

What we deem of as common knowledge isn’t really that common. Despite the wealth of information available to us (via the internet), we rarely use them to our advantage. Our behavior is almost always different from the concepts and theories in our heads.

These two stories will show you that what is common to us is most likely not common to other people. That’s why I decided to create a marketing basics email course for marketers specifically in the Philippines.

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