Plans for 2020 and Beyond: Documenting My Journey

skyline plans future

I’ve been thinking a lot about my consulting practice lately. It’s the holiday season. Clients are on vacation. So, I’m using this time to really hone in on what I want to do in 2020 and beyond. 

My main realization is that my experiences and skills are unique. I’ve been exposed to multiple industries such as media/publishing, construction, events, IT, and many more. Apart from that, within each company I’ve worked and consulted for, I had the opportunity to work with people at different levels and departments. 

All these experiences have given me a unique understanding of how businesses work in actuality, not just theoretical. That means whenever I tackle something, I can look at it from multiple perspectives.

So, what does this mean for you? 

Plans for 2020

1. Website update

When I started my website, I didn’t know what to do or what it will turn out to be. 

Five years later, it’s starting to take shape. 

I now realized what I want to focus on. And that’s now reflected on my website design. 

My ultimate goal is for me to help you create more value to your customers so much so that your competition becomes irrelevant. 

If you haven’t already, I created a short quiz that determines whether you are more focused on your business or on your customers. 

It’s something new, so I’d love to hear your feedback as well. 

2. Content Topics

I have finally settled on writing about four different topics that I’m very passionate about. Continue reading to find out more about them. 

Digital Marketing

Over the past couple of years, I’ve been writing content about digital marketing. The main reason I started with that is that was my main line of work the I started out. So, I got exposed to multiple companies, industries, and best practices. 

The best part is I also get to create and implement strategies for them. This means I get to test different things to find out which works and which doesn’t.

Browse the articles I published to learn how you can use digital marketing to create more value for your business. 

And if you are tired of reading, I started out a project before (and will continue again this year) by creating 1-minute marketing videos. This is designed for busy individuals who want to learn new things but is tired of reading and prefer video content. 

Business and Management

I also touched on a couple of business and management topics. Back when I was taking my MBA, I found that the basics of business and management aren’t taught in schools and in the workplace. That’s why I decided to share my learnings in order to educate more people. 

As you already know, most business owners and entrepreneurs didn’t take business courses. And that’s okay. To succeed in business, a degree or a master’s in business isn’t a requirement. 

The problem is when you see great products/services that you think should have succeeded but didn’t because the business leaders kept trying to be cool. Instead of using proven strategies and frameworks, they decided they want to learn by themselves. While there’s absolutely nothing wrong with deciding to take your own path, it’s foolish not to learn from other people’s mistakes. 

Management is also a topic that is very close to my heart. As with most people, you don’t get taught management in school, even those in management courses and in MBA. All they teach you are theories and concepts that are pretty much useless in day-to-day activities. So, naturally, when I got my first management role, I struggled. 

After that minor hump, I found out the best resource in the world for managers. From then on, my life changed. That’s why I decided to pursue studying and learning more about management and share them with other people. 


Finally, this wasn’t something I initially thought of writing about. But over the last couple of years, I realized that I really love technology and how it can help people be more productive

3. More content

It’s a New Year. 2020. A new decade. 

It’s the perfect time for a New Year’s resolution. That’s why I’m also doing one. 

Instead of a more healthy start like what most people do, I am committing to a 30-day writing challenge. 

Basically, for the first 30 days of 2020, I’ll be writing and publishing content on my site around the topics I mentioned above. 

So, stay tuned for that and hope you like it! 

4. New services

I’ve been doing digital marketing for a decade now. I started dipping my toes into consulting/freelancing six years ago. Finally, I went full-time for the last 3.5 years. 

One thing that’s common to all businesses I’ve worked and consulted for is that they need more leads, customers, and revenues. 

They know which direction they are heading. They know what differentiates them from their competitors. They know what their customers want. 

In other words, they already have a strategy in place. They know their competitive advantage. They know what works and what sells.

That means they just need a system that gets them more traffic, leads, and customers. There’s no need for complicated strategies for everything. 

As long as the customer is at the center of all the activities, it’s simple to get results. 

And that’s what I’ll be introducing next year — a simple service that helps you generate leads and customers. No fluff. No complicated strategies. No industry jargons. 

I’m still finalizing everything and would probably launch this closer to mid-2020, rather than sooner. But here’s what I’m thinking:

  • Everything is done and managed for you
  • The service will be focused on creating value using content
  • No jargons, no technicalities 
  • It will be a monthly subscription
  • Two-pronged approach enabling quick wins while gearing up for the future
  • Your commitment is just one hour a week

Does that sound interesting to you? Please let me know in the comments, or feel free to contact me directly so we can talk more whether this is for your business.

Achieving Business Nirvana: Ask the Question “What’s Different Now?”


Questioning assumptions is one of the indicators of a critical mind. A lot of managers I know never do. They simply accept what is happening and blame other people and circumstances why things are the way they are. Sadly, it is this kind of thinking – of not questioning assumptions – that leads to the downfall of many businesses. 

As a young manager, I came across other managers who were older than me and more experienced. Some were bright; others, not so much. The worst experience I had were from those people who call themselves “experts.” They were great in their field. Or so they claim. At the end of their stint, the company did not become better off even after they left. In fact, we ended up in deeper waters because of what they did – and what they did not do.

Failing to ask the question, “what’s different now?” is the main reason why these experts fail in their role.

They rose through the ranks in their previous jobs because they were good. Probably. I would never know. I was not there. But I will give them the benefit of the doubt. However, during the time they were working with me, they failed miserably.

They failed to ask “what’s different now?”

How did I know?

They just did what they did in their previous jobs 5 years ago, 10 years ago. They were in a different industry, different city, different company. Now, if you applied the same, exact formula in your previous job, will that work at the new one? Any reasonable person will reach the same conclusion as I have before.

No matter what your realization is after asking that question, it is imperative to ask it first. Managers who fail to accept that their old ways are no longer effective are not fit to be in their positions. Peter Drucker dedicated an entire book proving a single point, a manager’s role is to be effective. Being effective means doing the right things. While there is no way for me to say that something is right or wrong, there is a checklist you can go through to make that decision yourself.

4 Quick Steps to Determine if You Are Effective

Establish a Baseline

Measuring activities is one of the basic managerial functions. If you are not measuring what you or your team are doing on a daily basis, then you are not doing your job properly.

My experiences tell me that this is the most overlooked function of management. Sadly, what Drucker said still holds true, even to this day – what you cannot measure, you cannot manage.

One of the things that managers say when there is additional work is that they need more people. Having more work does not mean you need more people. Saying that your team has a full plate and that you need more people just proves that you are not an effective manager.

You need to know whether your team is productive first.

Can you honestly say that your team is productive and are not wasting any of their time? I don’t think so. Oh, this applies to you as well. If you do not have metrics, then most likely, your boss doesn’t have it either.

Why not start measuring something then present that to your boss. The simplest way to do so is to start counting! Number of social media posts, number of articles written, number of reports submitted, number of calls taken, etc.

Determine Goals

Once you start measuring, you can now set goals.

Taking from the example above, once you know how much your team is producing on a daily, weekly and monthly basis, simply set a goal. See if they can meet it or not. If they do, then that just mean that your initial thought that they have a full plate and need a new person is wrong. If they do not, then adjust it a little bit.

There is no way for me to assess your situation. But that is where you come in. Increasing the productivity of your team is one hallmark of a great manager.

One note though on setting goals. It is imperative that you establish a baseline first – whether your team knows you are measuring them or not. If you do not, then again, you are making false assumptions. You are simply forcing your team to reach a state that even you do not know they can do. It is one thing for them not to believe it at first, but another when you are not sure yourself.

Analyze your data and metrics

After a couple of weeks, take time to analyze what you have.

For example, your team (of 3) writes articles for your company’s blog. You started measuring. You know that they produce 1.5 articles a day. You set a goal of having 2 articles a day.

You now take that data and figure out if 2 articles a day is already a stretch or they are simply wasting their time. Then you look at your own data. You also started measuring yourself. You are writing 3 articles a day. Hmm. Seems like there is a disconnect.

Are you really that much better than them? Maybe. Only you can figure that out. One thing I do know is that the goal of 2 articles a day is not being met. Now, what do you do?


The last portion is something that only you will know what to do. While analyzing the data, questions have most likely popped your mind.

  • Why aren’t they meeting their deadlines?
  • What are they doing apart from writing articles?
  • Do they lack resources?
  • How about some more training?
  • Aren’t they equipped with the skills needed?
  • Is my team really not good?
  • Do I need to replace them?

No matter what questions or options you have, one thing to remember here is to simply decide and do. Don’t wait for more data.

In today’s fast-paced world, inaction is tantamount to explicitly allowing your competitors to pass you by. It’s like driving on a narrow road. Your competitor is right behind you. They want to get ahead, obviously. And you allow them by slowing down, stopping by the shoulder, and waving at them and saying “go ahead, take my customers away from me because I am still gathering more data.”

You might argue that making hasty decisions might lead to mistakes or failures. Yes, that is true. But that is better than not doing anything. If you fail, then you crossed off one on your list then move on to the next. It puts you on the right track by the process of elimination. What if you were right?

You would be already ahead of everyone else. Look, that is the nature of every business — it is full of uncertainties and risks. No matter what you do, you do not know if you will succeed.

Don’t think that successful companies get there because they can predict the future. Just like you, they don’t know that either. They just took a leap of faith and push forward instead of waiting and doing nothing. That is how these companies achieve business nirvana.