Tag Archives forContent Creation

What Is a Content Pillar

A content pillar is a large piece of content that can be broken into smaller, bite-sized pieces of content. This allows you to focus on a single topic or theme, but at the same time, meet the needs of every department in your organization. Examples of content pillars include eBooks, reports, and guides. You then repurpose […]

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What Is Content

Content in digital marketing is any information that is seen, heard, or a combination of the two. Some examples of content that are seen are articles, infographics, and emails. For content that is heard, these are your podcasts and music. Finally, videos fall under content that is both seen and heard. Content is king in today’s […]

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Commandment 8: Content is King

One of the fundamental beliefs held by many marketers (business owners and salespeople as well) is that they can control how their customers buy. This is not an effective approach to digital marketing. The fact is, the only thing you can control is your own behavior. People who fail to ask the question, “what’s different […]

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