50 Lessons from 50 Months of Freelancing

man working in cafe freelancing

Since I got fired from my last corporate job, I have been a freelance marketing consultant full-time. Today, marks the 50th month from that terrible experience—not the firing part, but the circumstances around it.

So, I sat down, looked back at the past few years, and started writing the lessons I’ve learned over the years.

If you’re new to freelancing, I hope this tips can help you avoid future headaches and make your freelancing journey a little bit easier.

Tip 1: Create a Website

I have this website since 2014. That’s two years before I started full-time with my consulting practice.

I was already doing some side gigs then.

And since I was in marketing, I thought to myself I needed to build my own brand.

I didn’t know what I was doing. I picked out a host, WordPress, some random theme, and continue tweaking.

What does this have to do with freelancing?

I can’t count how many times I’ve gotten an interview simply because I mentioned my website in the application.

There are a lot of reasons why a website is necessary, but here’s how it helps you with freelancing:

  1. Gives you credibility—you show that you are serious about what you do
  2. Distinction from competitors—most freelancers have a “portfolio” (usually for graphic design) but is hosted elsewhere like Beehance or some other sites. While that is okay, everyone is doing that. You have no control over it. Your own website makes you different.
  3. Walk the walk—your website is a platform where you can write and share your methodologies and results of your work. It bridges the gap between saying and doing.

Create a website. Now.

Tip #2: Build Cash Reserves for 6 Months

I’m not a financial expert, nor plan to go into that.

But one of the reasons why I included this is so you don’t have to suck up to bad clients.

I wrote more about it here.

But the point is you have the option to stop working for a client who doesn’t value you and what you bring to the table.

You can’t do that if you have no money lying around and your bills are due next week.

Tip 3: Document Everything

Documentation is powerful.

There are a lot of benefits from it, but these are the top two:

  1. Gives you material for your content
  2. Helps you scale

Documenting your journey, especially when you’re starting out, is a great way to create content for your website, email, social media and other channels.

Don’t worry about having the perfect content or website. That’s why the documentation mindset is key. Often, when you think of creating content, everything has to align perfectly.

But that never happens. Or is very costly. In the end, you don’t do anything,.

The other benefit of documenting what you do is you get to build systems slowly. You get to find out what works and what doesn’t.

Put them together and you’ve got yourself a playbook. You can use this to hire new people, get them up-to-speed quickly, and scale what you’re doing.

You can’t do that if you’re always recreating processes.

Tip 4: Use Automation

There’s a lot of things you can automate when it comes to your freelancing business. For example, you can use these automation tools to handle parts of your content distribution.

Accounting software like QuickBooks can help you with the invoicing and automate the followup process for you if they haven’t paid by a certain date.

Or let’s say you have a messy desktop and don’t want to keep it that way. You can follow this guide to clean up your Mac desktop and move them to any folder of your choice. For example, I move everything to my One Drive folder because I have 1 Tb of storage there as opposed to my iCloud storage (where I only have the basic 5 Gb storage).

Automation is your friend. Not just to help in speeding things up, which is nice, but also removes those little frustrations. You might not notice it but these things affect your mindset. And if you’re not at 100%, your work suffers.

Tip 5: Outsource Things You’re Not Good At

At the beginning, I spent a lot of time taking care of my design and accounting needs. I read up on those topics, created spreadsheets, and spent countless hours learning about them.

Was it worth it?

A little bit.

The reason is it helps me with my work, but the tradeoff was too big.

Instead of figuring thing out yourself, get other knowledgeable people to do it.

Unless, of course, it’s part of your documentation like the ones I shared here or here, then it’s okay.


Tip 6: Make Sure You Know Exactly What You’re Looking For

That said, make sure you thoroughly interview or make sure who you’re outsourcing to knows that they are doing. Or at least, has the same values as you.

For example, when I was looking for an accountant to handle my taxes, I almost hired someone who “knows” that he’s talking about, but can’t follow through.

When I asked him to do something specific (i.e. to audit my previous returns knowing I already have some potential issues because my previous accountant told me and from second and third opinions), he came back to me and said ak everything was okay.

My guess is he just wanted to “close the sale” and have me hire him then figure out the rest later. He didn’t actually take the time to do the thing I was asking him to do.

Definitely not a good fit.

Tip 7: Give Proper Access

One other Tip I learned over the years is to give proper access to other people to your accounts. Or in your case as a freelancer, have your clients give you proper access.

Most tools right now are running on the cloud. That means it is capable of giving other people limited access.

Use this option rather than giving your own username and password.

I haven’t been burned yet. But I’ve read stories about how other freelancers and clients who can’t access their accounts because the other person changed the password.

Plus, this way, you avoid the risk of getting blamed if something happens to that account.

Tip 8: Expect to Do More

You’ll be hustling.

Expect to do more things you’re not comfortable with if you want to grow your own freelance business.

If you’re happy with where you are and want to coast along, then skip this part.

Tip 9: Never Stop Learning

In my effective digital marketing series, I mentioned that you should never stop learning.

As freelancers, it’s easy to make an excuse of being busy.

But the world is constantly evolving.

If you don’t keep up with the changes, you’ll get left behind.

There are ways you can automate this where you spend only 30 minutes a day and you’ll get caught up with what’s happening in your industry.

I covered this in the article above, but the gist is this:

  • Choose a reader
  • Add the most trustworthy websites and blogs in your industry
  • Add local news
  • Read it every day

Tip 10: To Be Productive, You Need a Productivity System

There are a lot of productivity tools out there.

Hundreds of apps and software.

But rarely will you come across a productivity system.

If you want to be productive, you need a system. All the shiny tools are just that, tools.

It helps you accomplish what you’re supposed to be doing. You still need to do them.

That’s why I love the Getting Things Done method. It’s my favorite system and the one that have stuck around after trying out so many tools and systems all these years.

Tip 11: Expect People to Not Understand You

Freelancing is still relatively new.

You may have friends or have read forecasts about the gig economy.

But the fact is there is still some form of stigma against not having a steady job. At least, from the older generation (aka your parents or grandparents).

You can also look at this from two ways:

  1. People who don’t understand what you do
  2. People who don’t support the idea of not having any stable job

Personally, I don’t think my family knows what I’m doing. I know some of my friends also don’t know what I’m doing exactly.

And I’m okay with that. They are not my market. But they are my family and friends. So I have to be patient with them whenever they ask or can’t explain what I do.

Tip 12: Avoid the Freelancing Vicious Cycle

One of the many problems freelancers experience at some point is the vicious cycle.

It’s the cycle of having projects and no projects.

What this means is there are times when you have money, and times when you don’t.

Avoid this cycle by constantly prospecting.

Or at least, have a way to automate that activity.

That’s why building a website is key. It can help you generate traffic and leads so you don’t have to actively look for them.

Another way is to allot at least 30-90 minutes a day dedicated to helping you do this. For example, you can spend that time messaging all your contacts on Facebook or LinkedIn.

Or spend that time writing case studies and interviewing your past clients, then put them out on your website.

Or you can use that to apply to jobs (like in Upwork) or find clients who might need your services.

Whatever it is, the point is to never stop doing top-of-the-funnel activities. Yes, even if you are busy.

Otherwise, you’re never going to leave this vicious cycle.

Tip 13: Focus on Fundamental Principles, Not Individual Tactics

As with life, there’s usually no guidebook to tell you what exactly to do. It all boils down to principles you believe in.

If you believe in good, then you do good things to other people. Everything else is interpretation.

The same goes with your freelancing business. Focus on learning and building principles, instead of individual do’s and dont’s.

For example, in search engine optimization, a lot of people obsess over the technical stuff or would fall on their swords for this particular ranking factor (yes, I’m talking about backlinks).

Everything works together as a whole.

Step back.

Focus on core principles which is almost always centered around your customers…

Tip 14: Your Customers Are the Reason You Exist

As a freelancer, you might think that you exist at a vacuum.

Remember that you are your own business.

And the purpose of a business is to create customers.

That’s right.

It’s not to make money or profits.

That’s merely an outcome of providing value to your customers.

That means you put your customers first.

Not you.

Your customers have to be the focus of your entire business. If not, you’ll end up always trying to catch up.

Or worse, get left behind.

Like Blockbuster, Blackberry, and Kodak.

Tip 15: Be Someone Your Customers Would Love to Do Business With, Not Because They Have To

One of the things I hate are businesses who don’t care about their customers.

They say they do and spend lots of money in their ads telling you. But it doesn’t show.

They don’t know how to do it operationally or simply don’t care.

The point is those marketing ads are merely words.

People aren’t that stupid.

This is usually a problem for big corporations where business leaders are out of touch with reality.

They just sit in their offices and spend time playing politics that it’s been years since they last spoke with a real customer.

Don’t let that happen to you especially as you grow your business and scale.

How this applies to your freelancing business is to become someone your customers would love to work with, not because they have to.

Don’t forget to always put your customers first.

Tip 16: Focus on Your Strengths, Rather Than Covering Your Weaknesses

If you have two skills and one is at level 20 while the other is at level 80 (out of 100).

Which one do you think would benefit the most with a 10% improvement?

Most freelancers (and I’d argue people in general) will spend more time improving their weaknesses.

But that is a waste of time.

I’m not saying you shouldn’t try to improve weaknesses. Rather, don’t spend unnecessary amounts of time on those things.

If you want to grow, focus on improving your strengths further.

In other words, after spending a minimum amount of time for improving your weakness, spend the rest towards leveling up what you’re good at.

It’s like handling your taxes. Even if you have a basic understanding of it, and in my case I do since I took up a handful of those course in my undergrad and masters degree, it will never be at par with an accountant who passed the licensing exams and have been doing it daily for the past 5 years.

Unless I spend all my efforts on it, which would, again, be a waste of time.

Learning more about accounting and taxes doesn’t help me improve the services I offer to clients. I already know the basics such as reading and understanding financial statements. I don’t need to go any further than that.

Are there any areas in your life where you’re spending too much time trying to cover up your weaknesses?

(PS: It’s okay to learn new things, like a new language or how to code. What I’m saying here is you would benefit more if you spend the extra time you would have spent on that ‘improving your weakness’ task to further improving your strengths).

Tip 17: Know the Difference Between a Problem and a Constraint

Most of the things we do in life are problems. Rarely would you find a real constraint.

At least, that’s how I see things.

Problems are temporary roadblocks where you can do something about it. Constraints are roadblocks where you have no other options.

No income is a problem. No clients is a problem. No website traffic is a problem.


Because you can do something about it. You’re probably just not willing to do them.

Learn more about what’s the difference between a problem and a constraint here.

Tip 18: Don’t Under-Promise and Over-Deliver

This is one of the things that I learned over the years that freelancers and businesses should never do.

Yet you’d still find a ton of articles about under promising and then over delivering.

Don’t do this.

Just don’t.

A better alternative is this: say what you’re going to do, then do them.

As simple as that.

It makes you appear more professional and consistent. It also removes the chance for complacency. It keeps you accountable.

Tip 19: Use Your Website to Generate Leads

Remember the vicious cycle I talked about earlier? (Tip #12)

One of the ways to avoid that is using your website (or other online properties) to help you generate leads for your business.

Even if you are offering services where you say everything is customized, there are parts of it that are repeated over and over.

You package that into a marketing offer then create an entire lead generation funnel around it.

The main goal of this is to automate lead generation for you. That way, you

don’t have to constantly and actively look for clients.

Let your website do the work for you.

Here’s everything you need to know about this:

If you think that’s a lot of work, it is.

But this will help you in the long-run.

A lot of freelancers struggle with this because they don’t want to do the hard work upfront.

They want to just do their thing.

Okay. Well, good luck.

Tip 20: Show Up

I’m sure you’ve heard of this popular quote attribute to Woody Allen.

Eighty percent of success is showing up.

All I can say is if you put in the right type of work, you’ll be rewarded for your efforts.

What I mean by that is you have to:

  1. Put your customers first (I’m sure I’ve drilled this into you by now)
  2. Invest in future outcomes / long-term growth activities
  3. Don’t take anything away from the future

1 and 2 are easy to understand. #3 is where i find most people don’t understand. Or at least, not at first.

Let me explain.

Taking away from the future means doing things in the short-term that is good, but has a negative effect in the long-term.

Here are a few of these things:

  • Promos and discounts every day, week, month. Nothing is wrong by itself, but by consistently doing it, you are conditioning your market to never buy at the original rate. They’ll just wait for you to run a promo again. You’ll earn every time you do, but over time, sales and profits will go down.
  • Saying yes time every additional request. There’s nothing wrong with going the extra mile. But by accepting extra work without getting paid for it conditions your client to do more of it. Eventually, you’ll get burned out and end up hating your client.
  • focusing on your client’s business more than your own. You end up working and spending your time working on making them more money while you neglect building your own business. I don’t need to explain why this is bad.

Early this year, I did a 30-day writing challenge that drastically improved my website traffic.

Google Search Console Performance 1

I didn’t get to follow-through my plan 100%, but the results are still amazing.

As you can see, my traffic has been relatively flat in Q4 and the months before that. After publishing an article a day in January, you’ll notice that traffic is slowly climbing.

Then come mid-March, Google rewarded me for it. And it’s still continuing to grow.

That’s why I’m doing another 30-day sprint. This is part of that sprint.

But since I already learned a few things, I’m pretty sure this will turn out to have better results.

This goes back to Tip 14—where you should focus on principles and laying a solid foundation. During the New Year, New Decade Writing Challenge, I didn’t know what I was doing, or even if I’m capable of doing it.

But my purpose then was to document my journey and lay the groundwork for the future (now).

I also didn’t sacrifice my short-term obligations, aka my current clients.

In order to publish an article a day, I sacrificed several other things:

  • Waking up early. Nothing crazy. Just an hour earlier than usual.
  • Cut off Netflix. Yup, I spent the extra time writing and/or reading.

Most freelancers don’t do this.

That’s why they aren’t getting exponential results. They only focus on the short-term.

Make sure what you do today will help bring you compounded growth in the future.

Tip 21: Figure Out How You Work—Fast

One of the things I did early in my professional life was figure out how to work and perform better.

Fast forward today, I know I have a lot more work to do. But that led me to know myself more and how I work.

For example, I am very sensitive to temperature. I didn’t go full-nerd and take the atmospheric readings but I work best in a certain temperature range. That’s why you’ll often see me working on a cafe because its temperature is the perfect one for me.

I also don’t need total silence to work. In fact, I can work in a noisy cafe. But I do get distracted with what I see. That’s why I tend to face the wall when I’m working.

Today, I work best with a noise canceling earphones (I’m using the AirPods pro) with binaural beats playing.

I do this every time I work.

This conditions me so that whenever I hear those buzzing sounds, my focus goes up. This is what others call the flow.

For most people, they don’t think about how they work.

And when asked about it, they often reply, “I just work.”

But there are certain routines that you do or conditions that must be there that can get you to work at peak performance.

Find out what those are. Fast.

You’ll thank yourself later.

Tip 22: Allot Blocks of Time to Do Your Work

One of the perks of freelancing is you control your own time.

That said, it’s easy for your work to bleed through the day.

Define blocks of time to do your work. If you need to do some personal errands, or cook your own meals, make time for that too.

Studies have shown that if you truly want to get things done, especially tackle that big project, you need big chunks of time, as opposed to tackling it 15 minutes here and there.

Tip 23: Learn to Use a Calendar

Speaking of scheduling, learn how to use a calendar.

Most professionals use calendars as a way to look at schedules meetings. But effective professionals use it to get their big projects done.

Sample Calender with Spark

In my calendar, you’ll rarely find open spaces.

Why? Because I fill it out with chunks of time (previous lesson) to tackle my projects.

I have a meeting with myself to get some work done. Of course, those aren’t fixed. Depending on certain situations, I adjust as needed.

I use color coding to manage different projects and/or clients.

For example, since I have several websites of my own, I prioritize writing content in the morning. I also have allotted time to handle my email, answer Quora, and reading (see Tip #9).

Tip 24: Do Things You’re Not Comfortable Doing

It’s similar to the Tip in weaknesses, but the difference here is that this is related to growing yourself and your business.

Here’s an example.

I’m an introvert. I’m not an outgoing person. My energy gets depleted when I go out and talk to other people.

But, I know that communication is very important. It’s a fundamental skill every person needs to learn and improve. Knowing how to speak isn’t the same thing as effective communication.

I asked myself, “what’s the best way to improve my communication skills?”

My answer was videos.

These are the 1-minute marketing videos you can find here.

Here are some thoughts behind that:

  • The constraint of 1 minute forces me to be concise
  • It’s a training for me because I plan to get out some online courses in the future
  • It serves as a case study for how you can create videos without needed special equipment nor take too much time
  • I can re-use the content I made over and over (which ties in to laying the groundwork for future success
  • Helps me hear myself and identify certain mannerisms like uhms and other things

I’m still not good at it.

But it doesn’t matter.

I learned something from it and the stuff I learned along the way helped me get to where I am now.

Tip 25: Find a Support Group

Freelancing is hard. Especially at the beginning.

Doubt. Fear. Hunger in some cases.

You’d start questioning yourself.

Life coaches often say that when you’re in this situation, you have to look at why you started.

And for me, that kind of works.

  • I want more freedom
  • don’t want to be tied in to my desk
  • Further increase my income
  • Spend more time with family

All those reasons help.

But one thing that helped me the most is having someone (my wife) to help me go through tough situations.

This support group can be other freelancers, or someone successful in your industry. Your spouse. Anyone who can be there when you need them and won’t judge you.

If you can’t find someone, feel free to get in touch. I’d be happy to chat about stuff.

Tip 26: Learn to Look at Opportunity Costs

Have you heard of the term opportunity cost?

It’s an economic term that’s associated with the cost of not doing something because you chose to do something else.

It’s easier to understand this with an example and why you have to think about it when making decisions. This ties in with the strengths/weaknesses Tip nicely too.

You’re a writer and you can finish an article a day—from research to writing to editing. You earn, on average, $200 per article and you can churn out 1 solid article a day.

You decided to take a week-long vacation because you need it.

Most people often think that their expenses is just what they spent for the vacation. But if you calculate the (hidden) opportunity cost of not writing, the total cost is your expenses plus an additional $1000.

Without scarcity (time and other resources), there won’t be any opportunity cost. But since there is a trade off for every decision, you have to consider opportunity costs.

Let’s say you decided to buy the latest gadget by Apple for $1000 which you typically use for 2 years.

That $1000 could have been spent on investing in the market which could yield a conservative interest of 4% a year, giving you $80 (not counting compound interest) so the total opportunity cost for that decision is $1080.

Or you could have spent that in your emergency fund (your cash stock pile in Tip #2) so you can have the option to choose your client, only to find out 3 months later you are working for a sucky client which drains your soul.

Or maybe used it to outsource some of your work so you can bring in an additional $10k income.

But hey, you still have the new iPhone, right?

I’m not saying you shouldn’t enjoy your money.

What I’m saying is you have to include this kind of thinking in your decision making process—i.e. to think about what you are trading off with a certain decision.

PS: Here’s another great example of opportunity cost. The example is about education where if you decide to go to college, if you count your opportunity cost, it’s WAY HIGHER than what you would have thought initially.

Tip 27: Invest in Yourself

This is similar to the never stop learning (Tip #9) but this is something more specific to developing your own skills.

For example, in 2018, I made a decision to allot up to 10% of my revenues to personal growth. That includes everything from books, online courses, and other tools.

If it’s related to what you’re doing and/or interesting to you, don’t hesitate to spend money on it. If it’s going to help you do your work faster and better, do it.

That’s why I subscribe to Ulysses. In fact, I’m writing this blog post using Ulysses. Here’s how it looks like like.

Ulysses Writing App with HTML Preview

The left side is the editor while the right side is an HTML preview of the document. My normal writing is simply a full-screen editor (left side only). It’s in night mode so it’s easy on the eyes (at least for me). The preview (right side) is there because I’m in editing mode.

Note that this is not the main screen of Ulysses. Take a look at their website for more information.

The reason why I started using Ulysses is simple:

  • I want to be able to write offline. Before, I was writing directly on WordPress. Back then, they didn’t have offline support.
  • Pages, Word, and Google Docs have messy interfaces. There are too much distractions that prevents you from writing.
  • Ability to publish on other platforms. More specifically on Medium. Don’t forget to follow me there!

PS: If you’re planning on using it to do your writing, make sure you follow this post to be able to publish directly to WordPress.

Tip 28: Don’t Sacrifice Health

If you’re young, you don’t usually concern yourself so much with health. But if you’re in your 30s like me, your body doesn’t seem to be what it used to.

Since my work is in front of the computer, I have all the standard problems associated with desk jobs:

  • neck and shoulder pain
  • lower back pain
  • wrist pain
  • eye strain

I don’t live a sedentary lifestyle.

I go to the gym 3-4x a week. I lift heavy (my 1RM back squat and deadlift is ~1.5x my body weight before the shutdown) and include HIIT sessions every now and then.

But despite being active, I still have these problems.

So, I keep investing in my health. In my case, I bought the necessary stuff to help reduce pain/issues in a span of 7 months.

  • A huge monitor (21”) and a stand so I don’t have to look down constantly and strain my neck and shoulders
  • I have a Back Joy that I’ve been using for years to help reduce pain for my lower back
  • An ergonomic keyboard and mouse
  • A blue light filter eye glasses — which I can say really helps a lot since I stare at the computer for over 8 hours a day

My last purchase was a memory foam bed— this was the most expensive among the purchases so I have to save up for it. The reason is sleep is the most important (and most undervalued) component of health.

Bottomline: don’t sacrifice your health. As a freelancer, if you don’t work, you don’t have money. Unless you’ve built your passive income streams already. That’s why it’s very important to take care of yourself.

Tip 29: You Don’t Need Fancy Gadgets

I remember back when I was in my last corporate job where I heard a reason why we “need” MacBook pros for everyone—brand image.

Look, if you absolutely need it. Go ahead and get the latest gadget.

But if you don’t, then it’s not worth it.

No one is going to judge you for using a cheap laptop or if you’re using a Mac or not. As long as you can do what you need to do, then that’s all you need.

For example, I still have an iPhone 7. I got that in late 2016. Lots of phones have been released, including the latest iPhone 11 and iPhone SE 2020.

My phone still works. The only thing that doesn’t is the battery. So I just have it replaced. I’m frequently on my laptop and at home anyway.

I use my phone for calls, navigation on the car, and the occasional social media and Google searches. Other than that, nothing else.

The same goes for you.

You’re better off using that money to build your 6-month emergency fund so you can get out of the vicious cycle. Fast.

Tip 30: Don’t Manage Costs, You Cut Them

This is a topic that’s not often discussed when it comes to budgeting.

You do not manage your costs. You cut them.

The main point here is to take a hard look at whether that thing/item is really needed and delivering value.

In most cases, if you can’t quantify it, you don’t need it.

Take the example earlier, can you quantify how much value brand image brings to your business by buying the latest and most expensive MacBook? If you need a laptop, get one that would fit your needs. If it really is a Mac that you need, so be it.

At least, you went through a proper decision making process instead of blindly buying it just because.

In your freelancing business, what are you currently spending on that you can cut altogether?

Tip 31: Productize Your Service

Most freelancers sell their services to other businesses.

This is usually in a form of transaction that goes like this:

Client’s money = Your time + skills + overhead

In order to earn, you trade in your time and skills to complete the project along with the associated costs (overhead) with it. That includes your computer or other tools required in your profession.

Typically, the service offered is what the client needs. It’s customized.

There’s nothing wrong with that.

But, this is not scalable.

If you want to charge differently for everyone, your client-based should be the top 10-20% because customizations take a lot of time to do—from scoping to creating the proposal to implementation.

If you’re targeting the low- to mid-range, you will find it difficult to grow.

That’s where productization comes in.

There are great resources on how you can do that (here’s one) but it essentially means coming up with a set menu (packages) that you offer. Clients either take it or leave it.

Yes, they can have add-ons, but it’s still pre-defined.

It’s like choosing your storage subscription service. Let’s look at iCloud.

  • a free plan gives you 5Gb of storage
  • if you want more, you can upgrade to the 50Gb, 200Gb, or 2Tb plan.
    • 500 Gb costs $0.99 / month
    • 200 Gb costs $2.99 / month
    • 2 Tb costs $9.99 / month

No ifs and buts. If you need more, you pay more.

But, should you decide to go the other route…

Tip 32: Learn How to Do Value-Based Pricing

This may, or may not be for you, but it’s totally worth it.

The idea behind value based pricing is to base your price as a percentage of the total value that you can bring to the business.

Sounds complicated?

It is. That’s why it’s not for everybody.

At least at the start.

Here’s a short, eBook called Breaking the Time Barrier that talked about this. It’s a quick read. Go ahead. Open it in a new tab and read it later.

You have to learn how to do a lot of things like finding the right clients who share the same values and those who can afford the rates. You also need to develop your communication, analysis, and presentation skills.

Why? Because value-based pricing is all about digging deeper than what the client is usually saying. Most often, they themselves haven’t thought through it that much that’s why it’s your job to guide them.

Most services are priced either by the hour or per project (which is usually a lump sum of total hours worked).

Value-based pricing is different in that it takes a percentage (10-20% usually) of the total value you can deliver.

For example, developing an eCommerce website can be something as low as $500 to as high as $10,000. But instead of looking solely at the scope of work involved, you go beyond that and get specific, concrete numbers from your clients.

Why is this company looking to develop an eCommerce website?

Well, according to their research they could bring an additional $1M annually if they added an eCommerce website.

With value-based pricing, you can charge $100k for that entire project. If you would have charged by the hour, you might finish the same project and would cost around $15k.

You see the difference?

There are no set rules when it comes to value-based pricing. But the point is to find out how much value you can bring and charge a portion of it.

Scope, timing, activities are all irrelevant as long as you deliver the value. Ethically of course.

Tip 33: You Are a Business

Over the years, I’ve spoken with a bunch of freelancers who think that what they do is detached from society.

Look, if you want to succeed, you have to think of yourself as a business. Which you actually are.

By definition, a business is an entity that buys/sells products/services to customers.

That said, you have to learn this formula.

It’s the only one you need to master if you want to succeed in your freelancing business.

It’s only an over simplification. But often times, that’s the only thing you need to look at to determine what you need to do next.

Tip 34: You Still Have a Boss

One benefit of being a freelancer is to not have a boss. Oftentimes, we have bad experiences with our bosses. Primarily because they don’t know how to manage (but that’s for another time).

Don’t forget that in your freelancing business, you still have a boss—your customers.

They dictate what you need to do and how you do it.

They want to bring results quickly and at a low price. They want you to adhere to deadlines. Sometimes, they get mad at you too.

These are three similarities between a real boss in a company and your customers.

That said, if you’re following the tips in this post, you do have the option to choose your customers. In most cases, we have no choice with our bosses.

Tip 35: Time Flies Fast

How long has it been since you’ve gone into freelancing? I’m talking about full-time, all-in freelancing.

At the beginning, you’d be thrilled that you don’t have to wake up early nor face the dreaded commute.

You even have time to cook your meals. Maybe even watch your favorite series before starting work.

Because you can work at your own pace, in your pajamas, and don’t even have to take a bath before starting, you do whatever you want.

You can work anywhere you like. Bedroom. Living room. Coffee shops. Another country. By the beach.

Sounds great, right? Seems like the perfect situation for you.

But here’s a word of caution: If you don’t make a distinction between work and personal, you’d end up realizing days have passed and you haven’t done anything about your projects.

Or the opposite can happen too.

You’d feel like you’ve been working 18 hours each day for the past two weeks and now you’re craving for a break.

Learn how to separate work from personal life. The way I do it is to build routines (see Tip #45) to keep everything separate.

Tip 36: Prepare for the Unexpected

No matter what you do or how much you plan, stuff will happen.

Take for example the coronavirus.

Or a family member dying.

You can’t control everything.

So if things don’t go your way, it’s okay to take a break. Stop what you’re doing.


It’s not evil. It’s not bad. It’s not wrong.

Do it. You need it. You deserve it.

Just remember that it’s difficult to do that if you’re worried about your bills.

That’s why the cash pile I mentioned at the beginning is very important. Without it, you’ll be forced to take on work when you’re not 100%.

And that’s not good. Leads to burnout and your quality of work suffers. Which ends up hurting your career.

(See how everything here fits in together?)

Tip 37: A Different Mindset on Expenses

Most of my projects are based on hours. For freelancers, that’s almost always the case.

Even if you charge per project, in most cases, it’s still by a set number of hours.

Applying a different mindset on your expenses can help put things into perspective.

If you’re thinking of buying something—that new iPhone or that trip to Europe—think of how many hours you’ve got to work to earn that back, or how long will it take you to pay for it.

If you earn $20 per hour, how long will it take you to pay for the $999 iPhone? That’s a solid 50 hours assuming you take home 100% of your income.

But you have to pay for your current phone, plan, internet connection, other monthly subscriptions you need to run your freelancing business and many more expenses.

So in reality, it might take you 70 hours to pay for it.

That’s 2 full weeks if you’re working a full 40-hour work week.

And, that’s assuming you have enough work load to fill that time.

Want to watch Friends on HBO Max? That’ll set you back an hour’s work each month.

Take stock of your current work, then use that calculation to see if a “purchase” is still worth it. For example, in your calculation, you might need 80 hours to meet all your fixed expenses (rent, internet, tools, food). This doesn’t include extras like going out to have drinks or dinner with friends. Or that shiny bag you’ve been eyeing.

It’s the beginning of the month and you start thinking about meeting your obligations first (I hope). Once you have, then apply this thinking to your planned purchase.

This kind of thinking has stopped me from buying something I don’t need several times.

Also, note that this doesn’t just apply to big purchases. Oftentimes, small amounts go unnoticed because they are small. But if you tally them, you’d realize that’s a lot of money going to those purchases.

For example, instead of getting your caffeine fix from Starbucks or Dunkin, you buy a bag of beans instead and brew at home.

Coffee is necessary for me so that’s what I do. For the price of 5 drinks at Starbucks, I can get 20 cups of freshly brewed coffee at home.

Tip 38: Nothing’s Wrong with Asking for Help

As a freelancer, you might think that you’re all alone. That you have to do everything by yourself. That’s not true.

We all live in a society. We rely on other people all the time.

So if you need help with your work, or life, it’s not wrong to ask for help.

That’s why groups and communities and forums are thriving. People have problems and others are happy to help. All without asking for anything in return.

Life is already hard as it is. There’s no need to make of harder by going through it alone.

You might think that asking for help is a sign of weakness. It’s not. That’s just your ego talking nonsense.

Tip 39: Celebrate the Small Wins

A tradition often done in Asia is treating their family out to a nice dinner after receiving their first paycheck. In the Philippines, where family ties are strong, I know people who give their first paychecks to their parents as an appreciation for them raising them.

The point of this is to make sure you enjoy your hard work. Take the time to celebrate small wins.

  • Closing a new client
  • Starting a new job or project
  • Getting your first passive income
  • Launching your websites
  • Publishing your first blog post

Celebrating also doesn’t mean lavish spending. Nor does it have to involve money.

After I finished my 30-day sprint, I didn’t look at my website for a week. I still had clients’ work to focus on so that kept me busy. But I didn’t have to worry or obsess about my own website.

When I earned my first passive income from Medium, I log back in every hour or so and look at it. Over and over.

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Appreciate the small things in life.

Tip 40: Find Other Sources of Income

Look, I’m not a financial expert. But what I do know is you can’t and should not rely on trading your time for money the rest of your career.

Find ways to earn income passively.

  • Online courses
  • Affiliates
  • Advertising

In the previous section, I shared my first 4 cents income by participating in the Medium Partnership Program. You can opt to do that as well.

Or invest (which is another form of passive income).

Stocks. Bonds. Mutual funds. Index funds. Real estate.

Do your research.

Make a plan. Then the most important part is to work your plan.

Tip 41: Don’t Forget About Taxes and Other Obligations

As long as you’re earning money, you have tax obligations. Regardless of the country you’re in, you have to pay taxes for that income.

So, make sure you set aside a portion of your income to paying taxes and other things like tools you use which you pay annually like web host or software license.

One tip that is often listed on financial planning blogs that I found worked for me too is having a dedicated account for a specific purpose.

For example, you can open a rolling 30-day time deposit account for your emergency fund. Putting it in a time deposit makes your money earn more than a regular savings account. It also prevents you from using it unless you need it.

If you’re still building your emergency fund, it may go something like this. It’s June 1. You open your first time deposit account with a 30-day maturity. This is your Month 1 Emergency Fund. Come July 1, when it matures, you can re-invest everything back to another 30 days. What differs is if you already have saved enough for your Month 2, you open another time deposit, but this time, make it 60 days to maturity.

Come August 1st, one time deposit will mature. If you don’t need it, put it back again for 60 days. Remember, your month 2 deposit will mature next month because 1 month has already passed. Then, if you have enough for your month 3 emergency fund, open another time deposit for 90 days.

Repeat that until you get the 6-month period where each month, one will mature. If you don’t need the money, you put it back for 6 months again.

Another account could be for your travel plans. Another one could be for your taxes.

What you do is when you get paid, you allocate a certain portion in those accounts. Automate it. Then you’re done.

Tip 42: Get Insurance

The one thing that’s missing for freelancers is often insurance. I’m talking primarily about health and life insurance. But if you constantly require other types, like travel insurance, seriously consider getting one.

You can’t control whatever happens to you or your surroundings.

I’m currently in the US with my wife. A few days ago, a car crashed into the apartment below ours.

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What if you were the one in that apartment? You’re doing your own thing, minding your own business. All of a sudden, a car breaks into your window.

It’s times like these why insurances matter.

Do your research. Pick one that suits your needs.

Tip 43: Track Your Expenses

This one’s a biggie.

I still find a lot of freelancers (and people) don’t track their expenses.

Yes, it’s tedious. It’s extra work. But, the benefits outweigh the costs.

What you cannot measure, you cannot manage.

If you don’t know how much you’re spending, you won’t be able to do anything about it. You won’t even know how much money is coming in or out.

When the coronavirus hit, I lost over 70% of my income. As a result, I can’t afford any luxuries. I have to make necessary changes to my spending if I want to outlive this. That means only the bare essentials.

I immediately fired up my app (I’m using Money Manager), looked at my monthly expenses for the past 6-9 months. Here’s why:

  • I want to eliminate any recurring expense that I don’t need. I cut out Spotify. Because my phone provider sucks, I still am in talks to lower my bill since I’m not using it that often. I’m at home and I have internet so there’s no need for me to pay extra for data allocation I’m not using. But the goal was to reduce or completely remove any expenses I don’t need.
  • I looked at my past expenses more than half a year ago because I do have quarterly and semi-annual subscriptions. I want to make sure I don’t get surprised with charges on my card. Good thing my domains and web hosts were paid off a few months ago, so I won’t have to worry about it for another 6 months. The extra two months to make sure I don’t miss anything else and prepare for the expense when they occur.

This only makes sure I spend for the bare necessities. Groceries, internet, rent, etc.

But if you don’t have your spending in check, you will end up getting charged for a few things you previously didn’t think twice about. That might include continuing your subscription to 5 content streaming platforms: Netflix, Amazon Prime, Hulu, HBO and Disney.

But if you got laid off, got your hours reduced (or income like me), those little expenses add up quickly.

Find a finance app/tracker that works for you.

Use it.

Most of the good ones offer unlimited updates (as long as they survive as a company) for a single purchase. Often, they also offer a free version to try out.

Tip 44: Don’t Spend What You Don’t Have

This may seem silly, but if you’ve got a long-term client, you’d assume that things will go well. That your income is stable.

But as you already know, stuff happens.

This is one of the reasons why a lot of people are in debt. They spend more than they earn. In your case, it might be something unexpected and entirely not your fault. You could have paid for it but your income got cut.

Well, sorry. That’s how life is.

That’s why it’s best to spend or buy something if you have the money in your bank account.

Even if it’s monthly installments. That’s how they reel you in.

Make sure you have the money to pay for it in full before buying. Go back to Tip #37 to get a different perspective on money.

Tip 45: Build Your Own Routines and Rituals

Have you ever thought of the routines you do each day?

People are creatures of habit.

You may not think of it, but routines are indications of safety, while the opposite is a sign of chaos and fear. The point is not what the routine consists of, but how steady and safe your subconscious mind is made through repetitive motions and expected outcomes.

When you wake up, what do you do? What do you do when you get in the office? What about before you go to bed? What are the series of steps you take if you’re planning a weekend getaway?

Before I go to bed, my routine usually goes like this:

  • Drink a glass of water
  • Brush my teeth
  • Wash my face
  • Wash the dishes
  • Turn off the lights
  • Lie in bed
  • Open up Netflix
  • Final check of messaging apps

After a few minutes, I doze off.

There’s a psychological reason why we tend to do things the same way—it’s primarily because of our limited energies. We can’t spend 100% of the day thinking consciously of what to do next. We’ll all run out of steam. Fast. According to a Duke University research, up to 40% of what we do on any given day are driven by habit.

Unfortunately, not many of us think of our routines. It’s like saying you do your work by working.

But having routines and rituals can help you get through your day if you know how to use them properly.

I’m currently in the US. This means I don’t have my home office setup. So, I make do with the small dining table in our apartment. At the start of my day, I setup my entire work station which includes a my laptop, a stand, an external keyboard and mouse, then tune in to some binaural beats on YouTube with my AirPods. After this, I start my coffee ritual where I pick my brewing method, prepare my equipment, heat up the water, grind my beans and brew my coffee. Then, when I’m done for the day, I pack everything. I don’t leave anything behind on the table.

I do this every single day.

Why? Because doing so helps me identify my day has started. It conditions me that it’s time to work.

Remember a few years back when all the rage was copying millionaire and billionaire routines? It’s the same principles. They do certain things the same way because it helps them be more effective.

Blindly following someone else’s routines won’t make you as productive as them, nor as successful. You have to build a routine that works for you.

Tip 46: You Can Grow Beyond a One-(Wo)Man Team

In Tip #33, I mentioned that you have to treat yourself as a business. If you do, the faster you can achieve growth. And that means growing your own team.

If you studied businesses or economics, one of the early concepts you will encounter is the specialization of labor. Of course, specialization goes beyond labor, but it simply means focusing on a few things rather than doing everything.

In your case, this means you don’t have to do the grunt work anymore by yourself. You can, but you don’t have to.

Typically, what you’ll do is hire someone else to do what you were supposed to be doing, i.e. graphic design, writing, etc. Then, you’ll focus on higher-level activities like getting more clients or partnerships.

And, if you follow Tip #3, this scaling and growing would be easier. You already have systems in place. This reduces the risk of producing low-quality work.

Tip 47: Get to Know Your Clients’ Industry

Take the Tip from this post and apply it to your clients. To summarize:

  • Find the best industry websites
  • Add them to your RSS feed reader
  • Read daily

The more you know about your client and the industry they operate in, the better you can provide services.

Even if you’re “only” providing graphic design services, or copywriting, or running ads, or editing videos—knowing who is at the receiving end of what you’re providing will help you provide a better service.

At the end of the day, you’re not merely offering those services. You are helping your clients make more money, save more money, or save them time.

Tip 48: Don’t Be Afraid to Say Yes

One tip I have for new freelancers (which I think veterans already know and do) is to always say yes. Accept work then figure it out later.

For example, if a client asks you to do something extra, assuming you’ll get compensate for it, say yes.

Even if you don’t know, you accept it. It’s more work for you. Plus, you get to learn new things while getting paid for it.

But don’t lie.

Just say that you’re familiar with it, and would do more research about it.

For example, writing blog posts isn’t too far from keyword research. Technical SEO, yes. But finding content opportunities and which ones people are searching for, that’s close.

If you’re creating social media posts, which you typically use Canva, and your client asks you if you know how to make videos; that’s not a huge step up from what you’re doing. Say yes.

Canva offers video as well. Then there are websites like Biteable or Promo, which is a drag-and-drop video editor—just like Canva.

When you say yes to these things, make sure you don’t lie. Then, when given the green light, research and learn more about it intensively so you can maintain quality services.

Tip 49: It’s Also Okay to Say No

On the other hand, if you don’t know, it’s okay to tell your client you can’t do it too. Personally, I don’t do design. I’m not good at it. And it will take me 2 hours to make one single graphic where an expert can take 20 minutes.

Saying no means not taking on additional work. Earlier, I alluded that you do something extra if you get paid for it. Here, it’s the same thing. If your client is requesting something that is outside your scope of work, clarify upfront about compensation.

If you won’t get paid for it, generally speaking, don’t do it. The exceptions are subjective, of course. Let’s say you already have an existing relationship with the client, or the request is also part of what you’re planning to do, those are okay.

One the other hand, you can simply say, “let me take a look at that first to see if I can do it.” Research. Then if you can do it, tell you client about how much it’s going to cost them and the results they’ll get from it.

One other thing to add here is when saying no, do it politely.

Say something like, “Name, I’m sorry but I can’t do that. It will take up a lot of time, it’s outside the scope of work, and if I focus on that, will detract me from creating the landing pages which I know will help generate new leads.”

Not something like “no, I’m not going to do tha? You already don’t pay me enough and now you’re asking me to do more work!”

Tip 50: You Can Make a Career Out of Freelancing

The final Tip I learned is that you can make a career out of freelancing.

I’ve been doing this for over 4 years. Throughout this time, I’ve helped dozens of business owners and met other freelancers from various parts of the globe. There certainly have been good times, and there have been bad times—which, if you think about it, is similar to being in a corporate career.

So, if you’re wondering if you can take the leap, I’m telling you that you can.

Of course, your situation is different than mine. You can take it slowly, just like what most people do. They start looking for businesses who are willing to pay for your services, while still working in your stable, corporate job.

From there, depending on several factors, you can make a switch to full-time freelancing. Or, as I shared above, starting you own business.

Over to You

I’m by no means an expert but the past 4+ years of full-time freelancing have thought me a lot. Being a freelancer takes a lot of hard work. It’s not easy. But the more you do something, the better you become at it.

In the last 50 months, I’ve learned more about my industry than when I was working in corporate. I learned more about businesses than in my MBA. I’ve learned more about myself than the first 20+ years of my life.

At the same time, I also got to travel more and spend time with my family. To me, this is the biggest benefit of freelancing and having your own business.

I’m also not going to claim that I’ve made it. I’m still learning as I go.

I hope you enjoyed reading the lessons I compiled here. I hope you avoid the pitfalls I encountered (along with other freelancers such as the vicious cycle and working for terrible clients).

Did you learn something new?

Or have any questions about freelancing?

Either way, let me know below.

You can also reach me on Twitter.

How to Use Google Optimize: Setup, Install, Test, Analyze, and Implement

coffee options

Your spouse asks you to buy the groceries. One of the items on your list is mozzarella cheese. You know nothing about it except it’s the type of cheese used in pizzas that makes your mouth drool as you pull the slice from the box.

baked pizza with gooey cheese
Photo by Getúlio Moraes on Unsplash

You’re now on the dairy aisle. It’s the last one on your list. You see different types of mozzarella. They’re all roughly in the same price range. The only thing that you noticed is different is the brand.

What do you do?

Often, the answer falls in these camps:

  1. Call your spouse. If they have a brand preference, they’ll say it. But most likely, it will fall along the lines of “you decide” — which is the next option
  2. Pick one, or
  3. Pick a couple

What does this have to do with optimization? If you choose option #3, you are doing optimization already. You chose two different brands to find out which one tastes better (or the one which makes you spouse happy) then make a note to buy that again in the future.

What Is Optimization?

Optimization is an activity that allows you to test and validate different with the ultimate purpose of finding which one performs better against a goal or metric.

In digital marketing, that means testing a variation of a single web page vs the original to find out which one performs better. This also applies for apps or anything in general where you test one version to another (or more) to find out which gives you better results.

These results are key metrics. You choose them upfront and will be the basis of success or failure for your tests. I’ll discuss this more below.

It’s also more commonly known as A/B Testing or Multivariate Testing. If you want to make it fancy, you use Conversion Rate Optimization.

Regardless of the terminology you use, the principle behind them is the same. You conduct experiments to determine which one will yield better outcomes.

A simple way to think about optimization is by filling in the blanks:

I want to find out if changing ______ would lead to a higher ______.

Let’s put that into action:

I want to find out if changing the words of my header would lead to higher time on page (which indicates people are reading past my initial headline).

This is the example I used below.

Google Optimize: Google’s Free Website Optimization Tool

Google Optimize is part of the Google Marketing Platform which includes Analytics and Tag Manager. At its core, Optimize allows you to test variations of your sites and apps.

It’s similar to the grocery example earlier. You decide on a couple of things:

  • Which variables to test —e.g. two different brands of mozzarella cheese
  • What metric you’ll use—e.g. which tastes better and/or the one your spouse prefers
  • How long you’ll be testing—e.g. until you finish it or until you buy it again

These are the same things you will need if you want to conduct optimizations in Google Optimize.

But before that, you have to create an account so you can follow along. If you already have one, skip to the next part.

How to Create an Account in Google Optimize

If you haven’t already, you can create an account in Google Optimize. All you need is a Gmail account and you’re all set.

Step 1: Go to the Google Optimize Website

Click here and you’ll be asked to login via Gmail.

If this is your first time, you’ll see a welcome screen that looks like this.

Google Optimize Welcome New User

Step 2: Accept Terms and Conditions

Click on Get Started and you’ll see some boilerplate terms and conditions. Check them out. Follow the instructions.

Google Optimize Terms and Conditions 1
Google Optimize Notifications

If you already have an account, you will see it listed here (along with other Google Optimize accounts you have access to) when you open optimize.google.com

Google Optimize Dashboard

Step 3: Success

After creating an account, click on it and you’ll be taken to the main dashboard.

Google Optimize Main Dashboard

Here, you’ll see a tutorial screen since you just created an account. But if you already have experiences running, you will see it listed here.

Google Optimize Experiences Dashboard

Done? Great. Let’s go into some basic terminologies first before creating your first experience.

Google Optimize Basics

Let’s discuss a few terms first.


Google Optimize uses the term experience to describe the various tests or experiments you are running on your site.

If you want to test your homepage with a redesign, you create an experience. If you want to test which image or call-to-action performs better, you create an experience.

Experience Types

When creating an experience, you’ll encounter these different types. Here’s what they are and what they mean.

  1. A/B Test
  2. Multivariate Test
  3. Redirect Test
  4. Personalizaiton
A/B Test

Tests two or more variants of a page. Also called an A/B/n test.

Here’s how that might look like:

ab test

An A/B test of two variants of a product page (A and B). Variant A has a blue photo, while variant B has a red photo.

Multivariate Test

A multivariate test (MVT) tests variants of two or more elements simultaneously to see which produces a better outcome.


You can test two headlines and three images for a total of 6 combinations.

Redirect Test

A redirect test (or split URL test), is a special type of A/B test that allows you to test separate web pages against each other.


Similar to the previous two, but primarily used for different pages, like a homepage redesign—you test the original vs the redesigned page.


This is an advanced setup where you implement the leader in your experiments (first three testing) permanently.

How to A/B Test Using Google Optimize

Now that you have an account and learned the basic terms, it’s time to create your first test—or in Optimize, your first experience.

But first, in order to use Google Optimize, you have to use the Chrome browser and install the plugin extension.

  1. Open or download Google Chrome
  2. Go to the Chrome web store
  3. Search for Google Optimize
  4. Install it
  5. Go back to the Google Optimize website
Google Optimize Extension in Chrome

Step 1: Click the Create Experience Button

Go back in your account and click on the create experience button.

You’re going to see a window slide-in.

Create an Experience in Google Optimize

Step 2: Complete the Details Required

You’ll be required to do three things:

  1. Enter a name for your experience
  2. Enter the URL of the original version you’d like to test
  3. Pick an experience type

This would depend on your goal. For the purpose of this guide, I’ll share what I did to my website.

If you’re serious about copyrighting, the first thing that you always read is to come up with 10-25 different headlines. IT’s the first thing people see. All things being equal, if your headline is a home run, they will stick around to read your first sentence or your lead (or lede). And it’s purpose is to get them to read your next sentence. And so on.

In my case, I want to get my readers to stay on my site longer and read my content. There are various factors that can affect that. But the first thing people always see is the title on the page. So that’s what I wanted to test.

Choose a page that you’d like to test. In my case, I wanted to test this page because it was getting the most traffic.

Remember, the more traffic a page has, the better results you can get.

Next, choose an experience type. In my case, I wanted to test the headline. That’s only one element. So, I pick the A/B test.

Step 3: Add a Variant or Variants

The next step is to create the versions of what you’d like to test.

Add a Variant Step in Google Optimize

Click on the Add variant button. You’ll be asked to name the variant. You can name it anything you want. For example, if you’re testing your CTA colors, you can use the color here. Or if you’re testing 3 different designs, use your naming convention here so it’s easier to review them later on.

Add a Variant Name Google Optimize

Step 4: Edit the Variants

This step requires you to use Google Chrome and have the Google Optimize plugin installed. If it’s not, you won’t be able to complete this step.

Edit Variants Google Optimize

After you go in, you will see an exact duplicate of the page you are trying to test.

Edit Elements in the Variant Step 1 Google Optimize

It’s like a regular page builder. Click on an area you want to edit, then some options show up. Then you make your changes. Here, I want to edit my headline.

Edit Elements in the Variant Step 2 Google Optimize

I make some changes then hit done.

Edit Elements in the Variant Step 3 Google Optimize

Now, my variant has a different title than my original.

Edit Elements in the Variant Step 4 Google Optimize

From the original: “what is the buyer utility map,” it’s now “buyer utility map: find opportunities in your industry to make your competition irrelevant.”

Step 5: Add a Description

The next step is to add a description to the experience.

Variant Description Google Optimize

Write whatever would make sense to you later. If you’ll run several tests, this will help you remember what this is all about.

Step 6: Link to Google Analytics

Click on Link to Analytics then follow the instructions. You’ll be asked to choose a Google Analytics account, then which property and view to add.

Connect Google Analytics to Optimize

Step 7: Configure the Optimize Snippet

You will then see instructions to install the Google Optimize snippet code to your website.

Add Google Optimize Snippet Code

But, if you followed my instructions on using Google Tag Manager, you don’t have to deal with code anymore. All you need is to get the Google Optimize ID. This is the one in red and starts with GTM…Then, head on over to your tag manager account.

Once you’re in Google Tag Manager, create a new tag, then choose Google Optimize.

Create New Tag for Google Optimize in GTM

Then, follow the instructions by entering both your Optimize Container ID and your Google Analytics ID. There’s no need to add a trigger at this point. Hit save.

Next, go to your Google Analytics Pageview Tag and do the following:

  1. Scroll down to the Advanced Settings.
  2. Configure the tag firing options to fire on once per page.
  3. Select the Google Optimize tag you just created to fire before this Pageview tag.
  4. Hit Save
Configure GA Pageview Tag with Optimize Inside GTM

Lastly, go back to the Google Optimize tag then configure it to fire once per page then save the tag.

Configure Google Optimize to Fire Once Per Page

After all these changes, you can preview the changes and test if the tag is working inside Google Tag Manager. Once you’re happy with the changes, hit publish.

Now, go back to Optimize. You’ll never have to worry about this again.

Step 8: Choose an Objective

You’ll now notice the section for Analytics has changed. It will now show you the Google Analytics property it is linked to and allows you to choose the main objective for the test.

Choose an Objective to Optimize

Click on the choose from list and the goals in your Google Analytics account will show up. Again, depending on what you want to do, you can select them here.

List of Goals to Choose From

For example, if you are testing a lead generation page, you can choose that goal instead. Or let’s say you’re an affiliate marketing site, you can choose to track which led to more clicks to your affiliate links.

I chose for my experiment session duration. I want them to stay on the page longer and read my content.

Step 9: Test Your Configuration

After that, it’s time to test if everything is working properly. Click on the Run Diagnostics under the Settings section.

Your page will load to the URL that you entered when setting up the Experience. You’ll know if there’s something wrong with your setup.

Google Optimize Working Properly

But if not, you can proceed to the final step.

Step 10: Launch Your Experience

The final step is to launch your experience.

Launch Experience in Google Optimize

Scroll to the top of the page then click on Start. Confirm your settings then you’re good to go.

If you want to run more experiments, follow the same steps. The only difference is that you will no longer have to deal with linking the other Google products (Analytics and Tag Manager). You simply select them from the dropdown, then you’re good to go.

How to Analyze Your Experiences or Experiments

In my case, I decided to test three pages with the same goal, to increase session duration. I chose my top 3 most-visited pages.

Google Optimize Experiences Screen 1

You can also find the same reports inside Google Analytics. Make sure you’re in the right property and view, then go to Behavior > Experiments.

Where to Find Google Optimize Experiments in Google Analytics

Depending on the results, you will either find that there’s no clear winner in the experiment like this one.

Buyer Utility Map Title Experiment Reporting Optimize

As you can see, the session duration improved a bit and the probability to perform higher (against the goal) is 72% as opposed to 28%. So, it’s up to you to decide if you want to implement the changes permanently, or conduct another experiment.

But in some cases, you might get a “clear winner” like the one below.

Homepage Experiment Reporting Optimize

From there, you can make the changes permanent by (1)manually editing your website or (2) create a personalization inside Google Optimize.

Either option is fine. But the point is to make the chances so you can benefit from the results of your testing.

Over to You

The examples I shared are very simple. I experimented with multiple titles to see which ones lead to more time on page or session duration.

To take this a step further, you can create Experiences around your main landing pages. You choose the main objective or conversion goal in Google Analytics when a lead is triggered or a purchase is made. Then, Google Optimize will handle the rest.

After some time, you’ll see which version in your tests are bringing you more leads or customers. If there is a clear winner, implement the change. If there’s some doubt, continue testing.

Have you tried A/B testing before? Or are you planning to do so now using Google Optimize?

Either way, I’d love to know.

Delegation—The Single, Most Effective (and Free) Way to Increase Profitability

delegation increase profitability

I’ve shared a bit about some business basics no one talks about.

In this post, I’d like to share another free activity business owners and managers can do to increase the company’s profitability without spending anything extra.

The single, most effective (and free) way to increase profitability is through delegation.

Yes. It’s something we have all heard before. It’s simple, yet not easy to do. We’ll get into that one in a bit. But for now, let’s make sure we are all on the same page.

What is Delegation?

Delegation is the assignment of responsibility from one individual to another.

In the context of an organization, this assignment comes from the manager to the subordinate (e.g. manager to individual contributor; or owner to president; or director to manager).

Contrary to what is commonly accepted, delegation is not synonymous to task assignment. I’ll discuss that one in the next point.

Two Common Misconceptions About Delegation

First, delegation doesn’t work sideways nor go upstream.

You cannot delegate work to your peer (someone on the same level as you). They can do it as a favor, but not delegation.

When you ask them to cover for you when you go on a leave, that is not delegation. In addition, when your boss takes back work from you, that’s also not delegation.

You cannot delegate to your peers nor to your boss. That’s them helping you out or doing you a favor. Not delegation. Period.

Delegation only goes downstream.

Another misconception about delegation is that it is not a zero-sum game, i.e. when you transfer a responsibility to someone else, it absolves you of that responsibility.

What happens is you now both share responsibility for it.

In effect, you are adding more to your direct report’s responsibility by sharing what used to be solely yours.

If you delegated writing blog posts, that doesn’t mean you are no longer responsible for the results (or lack of it) for this particular task.

Difference Between Delegation and Task Assignment

The difference between delegation and task assignment lies in whose responsibility is that activity originally was.

For example, you assign a (task to handle a) new account to your sales executive, but you delegate running a meeting. You assign client x’s data analysis to your business analyst, but you delegate presenting to the client. You assign 3 more articles to your content writer, but you delegate handling of social media.

See the key difference?

Assigning tasks is giving more of what they are currently doing, whereas delegation is giving a different one altogether.

Now that we have a working definition, let’s dive right in.

Why Delegation Increase Profitability

Earlier, I mentioned that you are sharing responsibility to your direct report. What happens when you delegate a responsibility, the direct report now do the tasks associated with it.

If you delegate running a meeting, some tasks associated with it are sending the agenda in advance, monitor the adherence to the ground rules, and sending out a copy of the deliverables made during the meeting.

Think about it. Your direct report now do the activities, which, in turn, frees up your time.

This increases profitability because, most of the time, the direct report has a lower salary than the manager. And, if you remember the profitability framework (profits = revenues – costs), when costs go down and revenues (in this case output) remain the same, your profitability increases.

Another way to look at it is this: since you delegated something, we can assume nothing changed on the revenue side. The only thing that changes is the cost side of the equation. And because costs decreased, you increased your profitability.

At the same time, you gained back the time it took you to do that task. Now, you can focus on more important and higher-value activities.

Back to the concept of organizations, this means you can now take some workload off your boss’s plate. Doing so lowers the cost of doing that task, leading to more profitability for the organization.

How to Delegate

Delegation is a skill that you can learn. Manager Tools provides a great framework for delegation.

If you haven’t know by now, one of the best traits that makes us human beings is that we have the ability to learn from other people’s mistakes. There is no need to invent the wheel. So you can simply copy their delegation model and do it.

Below is a quick summary of their 4-step model:

  1. State your desire for help
  2. Tell them why you’re asking specifically
  3. Ask for specific acceptance of the responsibility
  4. Describe what’s involved in detail

Here’s how this come to play;

Step 1: State your desire for help

, I’d like your help on something.”

Nothing fancy. Not difficult.

Step 2: Tell them why you’re asking specifically

You have 3 options for this:

  1. They need to get better at something
  2. They want to get better at something
  3. They like the thing you’re delegating (i.e. they are good at this already)

“You’re the best salesperson I have. You’ve been constantly hitting your targets monthly. I can definitely see you becoming a manager yourself soon. So instead of groping in the dark when you become one, it’s best if you learn this now.”

Step 3: Ask for specific acceptance of the responsibility

“Would you please take responsibility over the monthly sales report?”

Step 4: Describe what’s involved in detail

“Here’s what’s involved…”

Then explain in terms of DQR (deadline, quality, and reporting standards).

Continuing the example above, the conversation can go something like this:

“Here’s what’s involved. The monthly sales report is due every 5th of the month. Since we are starting out, your deadline to me is every 3rd of the month, so we will have enough time to check it. You already know the details of the report, but there are 3 areas to focus on: (1) closed deals, (2) pipeline forecast in the next 90 days, and (3) roadblocks and issues. Obviously, you will get the report from our current CRM. You will also need to coordinate with accounting to verify if the money indeed came in. I want you to include me in all your correspondences with them. After this, I’ll be introducing you to . What else do you need from me?”

So, that’s the entire delegation model by Manager Tools. Again, it pays to know the “why” behind this and “how” delegation achieves this, so it’s better to listen to the (series of) podcasts.

It’s free. And the best resource for managers and working professionals.

Over to You

Delegation increases profitability.

The activities you did before are now done by someone else at a lower cost. Since output is not changed, and you lowered your costs — this improves profitability.

Now, the other side that wasn’t discussed here is the part where you spend the time you gained back on more important things.

If you’re the business owner, you can spend your time on finding new clients or meeting investors. If you’re a manager working in a large organization, then you can ask your boss for more tasks.

Either way, delegation is not a reason you just watch Netflix at work because “there aren’t any more work to be done.”

What about you? Have you tried delegation? Did you try asking for more higher-value tasks from your manager? Let me know in the comments.

Lessons from the Coronavirus Pandemic: 4 Types of People Who Emerged

woman dog looking out window

The world is slowly opening. Countries that implemented stay-at-home or quarantine orders are now being lifted.

In the past 2 months, I personally knew people who were on both ends of the spectrum—those who were laid off and asked to work from home.

I noticed a couple of themes among them. Here are my observations.

4 Different Types of People That Emerged

2x2 Matrix of People Who Emerged from the Coronavirus Pandemic

On the y-axis you have people who still had work during the pandemic and those who didn’t (or those who got laid off). You can call them luck and unlucky. Or in the right place or wrong place. Regardless, these are people who retained their sources of income and those who lost their income.

Then on the x-axis, you have those who did nothing and those who did something.

Here’s how I categorized them:

  1. Complacent
  2. Investors
  3. Defeatist
  4. Hungry

Lesson 1: A Lot of People Are Complacent

Complacent People - 2x2 Matrix of People Who Emerged from the Coronavirus Pandemic

This is the intersection between the people who still have work and did nothing new.

Since they still have their work, they did nothing. They chose status quo.

Based on my observation, these people are satisfied where they are now. There’s no drive in them to do something else. They are happy with what they have and, at the same time, have no plans for the future.

There’s nothing wrong with being satisfied with what you have right more. But without a drive to achieve more, you’ll realize that these kinds of people will get stuck eventually.

I always think about the future.

I want to work hard now so later in life I can enjoy it fully. I’m content, but I’m not complacent.

Complacency is the enemy of success. Dave Stutman

In the business context, these are your Blockbuster’s and Kodak’s. They were complacent. Just because everything was going well, they didn’t adopt to the changing market situation.

Over time, they were left behind.

Don’t be one of them.

Lesson #2: Actively Avoid A Defeatist Mentality

Defeatist Mindset - 2x2 Matrix of People Who Emerged from the Coronavirus Pandemic

This is the intersection between people who were laid off and didn’t do anything.

It’s easy to fall into this mindset and start doubting yourself.

  • You lost your job, am I not good enough?
  • Your business has to shut down, should I have kept my stable job years ago? I could have been in a better position now.

There’s nothing wrong with evaluating where you are. I believe it’s even healthy as you get to re-affirm your roots.

But, if you stay too long with this mindset, you’re going to fall into a hole that’s hard to climb out.

Now, for those who stayed on this losing mindset, here are some observations.

These people are often the ones who have a lot of things to say about everything. In other words, they complain a lot.

The way they think and look at life changes.

It turns from self-doubt to blame everything around them.

  • They got laid off, blame the coronavirus.
  • The economy is bad, it’s the government’s fault.
  • I’m not getting promoted or getting a higher raise, it’s corporate politics.

As a business (and on the personal side), it’s best to avoid people like this.

You don’t need them in your life.

They’re just going to drag you down or hold you back.

Avoid people with this negative or defeatist mindset.

And if you find yourself going down this route, it’s not too late to go back. Remember, the only thing you can control are your actions and your thinking.

Lesson #3: The Winning Mindset

Winning Mindset - 2x2 Matrix of People Who Emerged from the Coronavirus Pandemic

These are people who…

  • Aren’t complacent
  • Always striving for more
  • Using whatever they have to make the most of it

People with a winning mindset are what to want to associate yourself with more. I call them investors because they constantly look for ways to improve their future lives.

Despite being lucky (they didn’t get laid off), these people still strive to improve their situation.

People with a winning mindset often look to the future. Oftentimes, these are the ones who think of investments. Here are some of their thoughts:

  • Should I save money or continue investing?
  • Is there something I can capitalize on given that the market is down?
  • What can I do about this situation?

Personal growth are also a priority for them. They know that they have to continually invest in themselves because they want to stay ahead.

In business, these are the top performers. They continue moving past goals, even after meeting them. They go beyond expectations.

Don’t you just like working with these kinds of people?

Lesson #4: Hungry

This group is my favorite.

Hungry - 2x2 Matrix of People Who Emerged from the Coronavirus Pandemic

They’re the intersection between people who, despite losing their source of income, found a way to make the best of their situation.

Now, I’m not talking about literal hunger, but those with that drive to win.

No matter what life throws at them, these people find a way to get back up. These are:

  • Businesses who shut down, then pivoted so they can re-open
  • Ones who got laid off, then started a new hustle

The make the most of what they have.

These are the ones who live and breathe the saying when life throws you lemons, you make lemonades.

These are the ones who are busy laying the groundwork for the future.

Over to You

These are my observations during the pandemic.

Where did you fall under? Do you know someone who were in the investors and hungry group? Why not give them some support.

And if you know people who were on the other side, reach out. Talk to them. Maybe they just need a friend.

There’s nothing wrong or right about where you fall under this matrix. It’s only a snapshot of where you are at that moment. At any point in our lives, we may exhibit behaviors of complacency or a losing mindset.

What’s important is that you strive to move forward.

Don’t get stuck with where you are because the world is constantly changing.

Fire Clients Who Don’t Value Your Skills and Expertise

personal freedom

Have you ever worked with a client (or worked for someone) who doesn’t value what you bring to the table?

Most of the time, these people give great lip service in trying to sell the work/company, but when you get onboard, that’s when all hell breaks loose.

I did.


As what some of you might know, I got fired from my last corporate job. The BS reason my boss gave to me is that I “didn’t meet management’s targets.” But the reason behind it, I’ll leave that up to you.

But here’s a fact: The results I brought in during my short time there exceeded the results of the previous 3 people in that same role for the same metrics.

I can’t quite remember the exact numbers now, but when I did the math before, the KPIs were 4x than the combined results of the last 3 people who were in that role.

I stayed in the role for ~3 months. The last 3 people who were in that previous role had it cumulatively for around 1.5 years.

But I digress.

History Repeats Itself

A few years after, I found myself in a similar situation.

I had a client who doesn’t seem to know how to look in the mirror.

Everything bad that happens is somehow always because of the people around my client, i.e. other consultants/contractors.

It was never my client’s fault.

This client never listens. Don’t know how to answer.

Shuts you down when you raise concerns. Answers a simple yes-no question with a 25 minute story, that by the end of it, you either don’t want to ask anymore or simply just forgot what the original question was all about.

At this point, you already know that this is a bad client.

There are lots of red flags.

But I’ve got bills to pay.

Red Flags to Watch Out For

No Respect for Other People’s Time

This client wants you to stick to a budgeted number of hours (i.e. 10 hours), but wants you on team meetings every single day.

Each meeting lasts 5 hours.

During each team meeting that happens over Skype, you share your screen as the client tells you what to do while everyone watches.

Imagine that scenario.

You’re on a screen-share call with 5 other people. Your desktop is open for everyone to see. The client asks you to open this file. Edit this sentence. Adjust the font. Etc.

What if you’re one of the other people on the call?

Is that something you need to “see” step-by-step? Is that something you’d enjoy being part of?

Doesn’t Value You as a Person

During this meeting, the client just talks and talks and talks about everything EXCEPT the tasks that you need do.

Only the person who’s sharing the screen gets to do any sort of work during this meeting.

After some time, maybe around 45 minutes, the conversation shifts to updates on this other project.

Since there were no discussions on who does what by when, you’d have to ask how to move things forward.

But, when you ask to clarify the tasks, the client says, “I don’t have the time to answer all your questions. You ask too many questions. Just do this and let’s get on another call tomorrow.”

Waste of Everyone’s Time

It’s no wonder that a single webinar presentation has taken 4 months (and counting) to launch. Everyone gets on a Skype call, the client goes through slide 1, tells a 15-minute story, then goes back to slide 1 to decide on a title.

Then instead of going to slide 2, skips over to slide 53 because something came to mind.

Then, during that 20-minute soliloquy, the client wants to look up something on Google, so the client instructs the person sharing the screen to Google “lorem ipsum.”

The client then proceeds to share more stories about this image. 85 minutes in the call, we go back to slide 2.

Take note that the client insists on everyone to be on the call.

So that’s 5-6 people just watching the screen.

Oh, and since I was on a different time zone, here’s my schedule.

I wake up at 2am each day because that’s the time the client works.

Then, you’d find out that a meeting that’s supposed to be at 3am won’t take place until 7am.

No advanced warnings.

Just my client’s whims.

This client doesn’t respect us (employees and contractors) and everything we bring to the table. This client doesn’t respect our time.

So, for my sanity’s sake.

I fired my client.

How to Fire Your Client and Stop Working for People Who Doesn’t Respect You

Firing your client is never easy, especially if you really need the money.

But if you want to avoid these kinds of clients, be prepared to do the more work upfront.

Here’s what I learned over the years and something I am currently doing so I avoid getting in this situation again.

1. Have 6 months of cash in your bank

This isn’t usually discussed in the consulting/freelancing world, but it’s of grave importance.

If you want to avoid getting clients who aren’t a right fit for you but is willing to pay you something, you better have some sort of backup plan.

In this case, it’s this 6-month’s worth of cash.

Yes, cash.

Not the extra space in your credit cards.

Begin by listing down your essentials.

Those bills that need to be paid monthly. Not your nice-to-have’s. Not your lifestyle needs.

These are the fixed expenses that you can’t get out of in the short-run.

  1. Phone, internet, utilities
  2. Food or grocery budget
  3. Rent

Then think of ways to cut back on some expenses.

For example, instead of buying a Starbucks drink every morning, you can just buy a bag of beans and brew your coffee yourself. For the price of 3 Frappuccinos, you can get yourself a whole bag that can last you a week or two.

Once you have this list, multiply that by six.

Don’t forget to account for annual expenses. For example, in my case, that’s my web hosting and domain name registrations.

That’s your target to have in your bank account as cash.

Not credit. Cash.

That way, when times get rough, you can just dip into this while searching for the right client, instead of compromising.

2. Invest in yourself

One thing I recently applied to my life is that anything that involves my health or continuing education, I just go for it.

I don’t go crazy here. But it’s really very strategic if you think about it.

If you’re a programmer, the more you learn about programming, the trends or new techniques or approach, etc., the better your services will be.

If you’re a consultant like me, I stay on top of trends and do in-depth trainings on certain software or tools.

When it comes to health, you don’t have sick leaves. When you’re sick and don’t work, you don’t get paid.

So, what do you do?

Exercise. Drink vitamins. Eat healthy.

Don’t skimp out on this because you’ll suffer in the long run.

I’ve always had a back problem.

And in the last 2 years, it has moved up my neck/shoulders.

I invested in memory pillows and computer stands and back support. I’m now saving up for a better bed that can support my back.

All these are investments in myself because if I am not healthy, if I don’t get a good night’s rest, if I don’t wake up feeling refreshed, my work suffers.

And so does my income.

3. List down your client deal-breakers

Here comes the fun part.

If you’ve been consulting/freelancing for a while, you’ve certainly had your share of great clients and bad clients.

For this purpose, list down what you hated about your worst clients. They go into your deal-breaker lists. That way, when you speak with a potential client and it triggers a couple of these items in your list, you know you have to be extra vigilant.

Of course, that doesn’t mean if they do those things in your deal-breakers you shouldn’t take them as a client.

In most cases, yes, you shouldn’t.

Start thinking about what makes you hated working with them.

  1. Do they always pay late?
  2. Do they haggle your price?
  3. Do they implement your recommendations?
  4. Do they respect your time?
  5. Do they come to meetings prepared?

Once you have this list, you use it as a reference when you speak with a potential client. Then, depending on some other subjective factors, you can decide if you want to pursue this or not.

One thing to remember: when you talk about doing business with a potential client, you are in no means obliged to take them on.

Even after sending in your proposal.

It’s like a job interview. As an applicant, you still have the final to whether or not you want to work at that company. Don’t think that if you go to the interview, you have no choice but to work there.

Remember, you need to get a job offer first.

And even if you do, you can decide not to accept it.

Last February, before the world came to a stop, I applied this principle. Even after spending time getting to know a potential client’s business, researching and crafting a proposal, the potential client went on and triggered a bunch of things on my deal breakers list.

In the end, I didn’t pursue the relationship.

The reason is I followed the same advice I shared above.

  • I saved up enough money for the next few month’s expenses.
  • I have current clients who value my time and what I bring to the table

In short, I wasn’t desperate.

Which brings us to the next step…

4. Follow-through your plan

If you’ve done your deal-breaker list, you can proceed with listing traits of your best clients.

But the hardest is sticking with this plan.

If you followed my first recommendation, then you shouldn’t have to worry about this. The problem is that most consultants/freelancers live in cycles.

Good times and bad times.

This is because they don’t have a strategy in place to keep their funnel filled with opportunities (point number 5 below).

This is probably the biggest reason why consultants/freelancers (me included) take on clients even if we know that they’ll turn out to be a problematic client.

They triggered every item in your deal-breaker list, yet you still take them because they are wiling to pay and we need the money.

My recommendation is put up with it until you get to save up for your 6 months cash.

I did this for the next 8 months after firing this client (this was back in 2018). So, only until mid-2019 did I have enough cash in my bank to follow through.

Looking back, all I can say is that it’s worth it.

5. Keep your top-of-funnel filled

As consultants/freelancers, we often don’t take time to step back and look at how our industry work.

At the beginning, we don’t have any money.

So, this forces us to reach out, network, and do some “business development.”

Once we get a client and cash starts coming in, we shift focus to the current projects. After the project finishes, we go back to having no money, so we start prospecting again.

If you really want to get out of this vicious cycle, you don’t stop prospecting. Allot time to do it every week.

Or an even better solution is you automate this stuff for you.

Depending on your industry, this differs.

But I suggest listing down your activities on how you get prospects and leads, then think of ways to automate that.

For example, in my case, I do cold emails and inbound marketing.

For my cold emails, I use a CRM that has all my responses and follow-ups. After finding the right person to send to, I enroll them in that sequence. If they don’t reply, the followup email get sent.

If they reply, the sequence stops. This is usually where one-to-one conversation happens.

For inbound marketing, I continuously publish articles here.

Now, I’ve created a workflow for myself to distribute this content even further. After publishing on my website, I publish on Medium a week after, then on LinkedIn the week after that.

Then, my email marketing software automatically sends an email blast to my subscribers depending on the frequency they choose.

I have multiple lead capture forms all over my site.

Once in, they get enrolled in certain lead nurturing sequences. That way, I don’t think about “selling” to them manually. Everything is done automatically.

I then improve and update the sequences after every quarter. This makes sure I only use relevant content in my emails.

6. Deliver results, get out quick

Sometimes, even after all the screening, we still end up with a bad client.

What do you do in this case?

Get the smallest possible win or positive outcome then get out quick.

As much as I’d like to say this is what I did, it’s not exactly what happened with the client I was talking about.

Because the client disappeared for a few months, that was my way out.

After continuous followups for more than a month, there were no replies and/or decisions on proceeding with the next step.

What about you? Do you have a client (or a boss) that you’d like to fire or get out of? Did this happen to you before?

Let me know in the comments below.

3 Reasons Why Sprints Are Better Than Marathons

running 573762 1280

Marathons and sprints are often used as analogies to differentiate how you look at things — primarily as short- or long-term perspective.

In digital marketing, you’d often hear gurus tell you that SEO is a marathon because it takes months to years before you start seeing substantial results.

That’s why you’d also hear this phrase applied to marriage, raising kids, life, career and pretty much anything under the sun.

But sometimes, it pays off to think and use sprints rather than marathons. Here are 3 reasons why sprints are better than marathons:

  1. Shorter period means you get feedback quickly
  2. Forces you to focus intensely
  3. Do more sprints

Quick Sidebar: What You Probably Don’t Know About Marathons

Unless you’ve tried running a marathon (or trained for it properly), you would have not noticed the prevalence of feedback mechanisms.

  • Heart rate monitors
  • GPS
  • Run details like pace, distance covered

Some apps even track the distance you’ve ran so you know how much mileage you’re getting out of your shoes.

Feedback is a necessity in life.

The more feedback you get, the better you become at whatever you’re trying to do.

Oftentimes, people use it as a way to look at the time perspectives. But if you think about it, there’s more to it than that?

Alright, now, back to why you need sprints…

Shorter Time Frame Means You Get Feedback Quickly

High performing athletes all have coaches. Jordan. Woods. Federer.

Even the best of the best have coaches.

This is something that the professional world lacks. Managers and bosses often leave you alone and don’t provide feedback, save for that annual requirement. Which, by then, is already useless.

Like I said earlier, feedback is essential in our lives.

  • touch a hot stove, you get immediate feedback; if you don’t, you’d get burnt
  • step on the gas pedal/break, you get immediate feedback.

And there’s so much more.

Feedback helps you do two things:

  1. Keep doing what you’re supposed to be doing (positive feedback)
  2. Avoid doing what you’re not supposed to (negative feedback)

Translation: the more feedback you get — positive and negative — the faster you can make changes.

Touching a hot stove is negative feedback so you don’t keep doing it.

Same thing goes for positive feedback.

The more “corrections” you make, the faster you improve.

Yet management and career, the lack of both positive and negative feedback is one of the reasons why individuals take a long time to get good at their jobs.

Key takeaway: perform sprints to get better faster.

Are there areas in your life or work that you’d like to level up?

Pick one.

Then, decide on a timeframe. 7 days. 30 days. 2 weeks.

Whatever it is, choose one then head on to the next section.

Sprints Improve Discipline and Forces You to Focus

Sprint in project management (more specifically in scrum) is a planned amount of work that you need to complete within a specific amount of time.

You’d often read about sprints taking 1-4 weeks but, as mentioned above, shorter are better. 5-10 days seems to be a sweet spot.

But that’s up to you.

I did a 30-day writing challenge last January.

My measure of success is one published article a day. The time frame I chose is, as you guessed, 30 days.

It’s as simple as that.

By giving yourself constraints and a very clear goal, you remove all distractions.

Your brain starts to focus all its energy into completing this one thing.

At the beginning, you will feel some sense of fun and challenge. After a few days, it will become harder.

That’s what I experienced in my writing sprint last January. After a couple of days, I was struggling to come up with stuff to write about.

But I stuck with it and persevered.

I move things around. Woke up earlier. Slept earlier. Spent less time watching Netflix.

Key takeaway: set a single, actionable goal within a specific timeframe that is meaningful.

I could have chosen my goal as to write 50k words in one month. But that doesn’t help me at all.

All results are external. So words don’t matter. Nor are writing 30 articles.

Published posts are a step beyond written articles. You have to format it properly. Add some images or screenshots.

And release it publicly. That’s the point.

What’s the key metric that you want to accomplish that’s meaningful for you and your business?

You Get to Do More Sprints

Because of the nature of sprints—short time period—you get the benefit of doing more of it.

And that’s why I’m taking another stab at a 30-day writing sprint.

After all, the results of my previous one was a success. And I’m hoping to replicate that this time around.

Google Search Console Performance

In just 3 months, my organic traffic grew by 76%. That’s just after publishing 30 articles in 30 days last January.

The first reason for sprints is to get feedback faster. The more you do sprints, the faster you can learn which ones to do more and which ones to improve further.

Sprints allow you to do that.

Key takeaway: after you finish your first sprint, analyze it. Take down notes of what you learned. Continue doing what’s working and stop what’s not.


Sprints are better than marathons because you can do more in the same amount of time.

You get to put in high quality work and get immediate feedback on what’s working and what you need to improve on.

Have you tried sprints in your business? Or are you planning to do one soon?

Let me know.